Armand & Bruce 
The House of Guitars 
The basement of the House of Guitars. Photo by ![[WWW]](http://rocwiki.org/wiki/eggheadbeta/img/sycamore-www.png){kind=small}
Dan Machold
| Location |
645 Titus Avenue, Rochester NY, 14617 ![[Bus Stops]](/wiki/eggheadbeta/img/busimage.png "Click for a list of RGRTA stops near this location"){kind=small} ![[Directions]](/wiki/dd_start.png "Click for driving, walking, or bus directions from Google"){kind=small} |
| Phone |
| 585 544 3500 |
| Accessible |
| Bu wheelchair in the back, up a small step |
| Website |
|
http://www.HouseOfGuitars.com |
|
HouseOfGuitars MySpace |
The House of Guitars, located on Titus Avenue, is probably the best known business in the Town of Irondequoit, made famous by wacky television commercials that were a staple of late-night local television in the 1980s and 1990s. Rather than a big-box retail operation, the H.O.G. consists of several buildings cobbled together in a maze-like fashion that lends a flea-market feel to excursions there. Much of their advertising features the slogan "The store that ate my brain!" and people have been known to use that phrase to refer to the business.
Brothers Armand and Bruce Schaubroeck began their business in 1964 by selling guitars out of the basement of their mother's home.
Awards
House of Guitars was voted "Best Record Store" in City Newspaper's 'Best Of' Awards in 2008. 1
Notes and References
![[wikipedia]](http://rocwiki.org/wiki/eggheadbeta/img/inter.png){kind=small}
Wikipedia article on the House of Guitars
Comments:
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2007-11-10 16:02:48 Eh, many of the employees have no clue about the inventory, but if anyone could keep track of what they have I'd be damned. It is possible to find great deals on guitars, you just have to play them first. —LastnameFirstname
2008-01-22 23:56:15 Where's your product inventory???—list of products you sell??—Is this a store—or a site seeing ad?? —CharlesHettrick
2008-02-12 20:23:04 This place is beyond interesting. You could spend a month there and not see everything. It is a little like a massive rummage sale of new and used equipment, guitars, basses, amps, drums, keyboards, CDs, vinyl etc. You have to be willing to navigate the narrow isles and mess which depending on your preference either adds to the “ambiance” or is just a mess. No matter what you say they have a lot of classic gear. I plan to return soon. If you like Internet and Mall shopping, this is not for you. —ScottTheis
2008-03-29 19:47:24 Forget the negative reviews. this place is run for musicians by musicians. It is crowded with equipment and people. They let you plug in and test drive the gits for yourself. This means they leave you alone and expect you to know what you want. If you need help, grab an owner-they are always around. This place is guitar heaven, with Irondequoit Hots right next door (for the restorative garbage plate). We drove 1.5 h to get here and are coming back. Neg users prob had expectations of the mall experience, which this place is not. Just a matter of taste. —GittMonn
2008-06-20 10:03:34 I don't think GittMonn could've stated it any better. Being a former HOG employee (86-91), I can tell you that the place is amazing and totally unique. There are very few people who know more about guitars than Bruce and Armand. Also, Curt Smith is an absolute pleasure to deal with! They will always have my business.
LinusGreen is certainly entitled to his opinion. (Probably someone from Guitar Center using a phony name.) To put it bluntly, no one spends the time to write three different negative reviews on RocWiki.
ps -No I'm not a stoner! Never was! LOL —JeffGerew
2008-07-16 09:07:57 The HOG is absolutely amazing, I agree with Gittmon, the store is not only a place of well ran business but also a museum for music fanatics from all over. They have instruments there from all over the world and crazy old historical antique guitars, which are awesome to look at. And as far as the employees go, when I went in they were all really fun guys and they did know a great deal about their inventory, and I was given great business, they even beat the internet price I brought in on a guitar I wanted
So I would really really give the House of Guitars a great review on a great business and fun atmosphere —BillySmith
2008-07-31 00:05:01 THE HOG IS AMAZING!!!!! Anyone who buys a guitar from any other place isn't doing their research on getting high quality instruments for your money!!! Wouldnt go anywhere else. I love that place, Thanks for bringing such a great business to Rochester!!! —RockStar
