Joe's Brooklyn Pizza

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Location
1100 Jefferson Road, Rochester NY, 14623 [Directions]
Hours (as of September 2009)
Monday/Tuesday: 11:00AM to 9:00PM
Wednesday-Saturday: 11:00AM to 10:00PM
Sunday: 12:00AM to 8:00PM
Phone
585 424 5637
Accessible
Yes
Website
[WWW]http://joesbrooklynpizza.com
Reviews
[WWW]Rochester NY Pizza Blog review

Joe's Brooklyn Pizza is a pizzeria located in Henrietta Plaza between Five Guys Burgers and Fries and Moe's Southwest Grill. They offer Brooklyn style pizza (thin crust) and Sicilian style (thick crust and square) slices and pizzas, specialty pizzas, subs, calzones, and pasta. This is owned by the same family that owns Pizza Stop and is the replacement for the pizzeria that closed in Midtown Plaza. Opened in December 2008.

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2008-12-28 17:04:18   I had 2 slices of the Pepperoni pizza today. It is just as good as Pizza Stop. Now I have a pizzeria close to home that will satisfy my need and bring back childhood memories of NYC style pizza. Thank God! —ScottHendler

2008-12-31 16:21:43   If you know what real NYC pizza is then you will LOVE this place. It is the best in town. —RocDiner

2009-01-04 14:31:52   Finally some real NY pizza in Rochester. Joe's is excellent! —RachelLauren

2009-01-12 11:36:33   Tried to go on Sunday night and the place was closed at 8pm. Annoying. (Supposed to be open til 9) —MrRochester

2009-01-26 13:07:01   Same thing happened to us MrRochester, we took a gander at the hours when we were leaving Five Guys one night and looking for a good slice on that same Sunday evening around 8:30, we thought we were going to be in the clear before the 9 pm closing time - lights off and door locked - what gives? Maybe their hours are irregular until things really get moving, I hope this place does well. —StephanieTodd

2009-01-26 16:19:04   Website says "delivery service is available!" It is NOT, when I called. Do NOT trust the website. —MrRochester

2009-01-31 15:52:10   Went here for lunch today and I was disappointed with the scant slice selections. We ended up getting slices of garlic, pepperoni, and cheese (the only choices they had). They were all just as good as Pizza Stop, therefore, they were awesome. I noticed that one of the guys that worked at Pizza Stop over the summer was working the counter and he seemed kind of bummed out. He was always so animated when he was at Pizza Stop. For Henrietta's sake, I hope this place sticks around. It really is the best pizza going (although the Pizza Stop mothership will always be my favorite). —BatGuano

2009-02-02 11:47:41   Our first visit to Joe's brings mixed reviews. It was around 7 pm on Friday when we walked into the shop, there were a few people in line, all tables in the front of the store were sat and there were a total of about ten slices out for the picking between regular thin crust and Sicilian - disappointingly skimpy. My husband and I ordered our calzones and returned half an hour later to the shop to pick them up – we had to wait just a few more minutes after we returned. The calzone was really good; the crust was fresh and quite tasty with plenty of the extra fillings we ordered, the ricotta was a bit too watery for my taste, but it could just be the brand they use. The price was pretty good for the quality.

Here’s the other half of my review not concerning the food, but an otherwise important aspect to consider: As we stood awkwardly a few steps inside the door due to the crowd at the register when we returned to pick up our order, I noticed there was a table of two women and two children staring in disgust at the pizza they had just been served. One of the women walked over to the register and explained that the order wasn’t correct – apparently the pizza was supposed to be half and half of whatever toppings. The cashier looked instantly annoyed, the woman and he argued back and forth for a few minutes about how she didn’t explain the order properly, or he couldn’t hear behind the counter, or it was too loud – so without being able to review the original receipts because he was too busy, he refused to accept that he was at fault. He left the counter mid-order with another customer, walked over to the table where of the rest of the group was sitting along with the incorrect pizza, looked at the pizza and said, “You can’t eat this? It’s just tomato?! I don’t know what your problem is.” Look on the poor customer’s face was priceless, she and I, as well as some of the other customers seated nearby couldn’t believe our ears – naturally a situation that draws the attention of others in the vicinity. WHO SAYS THAT TO A PAYING CUSTOMER?! I thought this was terribly improper, rude, and a really good reason to not want to go back. I don’t know if I would patronize places that treat their customers like that regardless of my good experience on a personal level. I feel a little nosy, but it was hard to ignore when no effort was made to make it a private conversation. I don’t know how the ordeal ended because we left as soon as we could with our order, but the tables surrounding the two women were buzzing with hushed comments and gaping expressions. —StephanieTodd

2009-02-06 13:37:12   Finally got to try the pizza and it was delicious. Its greasy and thin just like NYC style pizza. While this is not my preferred style of pie, it was still very good. Now if they can just fix all the inaccuracies on the website... —MrRochester

2009-02-25 19:10:50   I was very happy with my visit. We decided to order the "Grandpa" and eat it there. The pizza was gigantic and really NYC-authentic. The sauce on top of the cheese and fresh herbs were brilliant. I'm not usually a fan of thin crust (Pepe's/Sally's in New Haven excepted) but this was excellent — probably one of the best pizza's I've had in Rochester. Joe's has a new fan now. —KevinKondo

2009-04-07 13:24:42   Well, I won't be eating at this pizza place again. I went at lunchtime and they were really badly organized (ignoring the line and taking orders haphazardly; when I did get my order in, my food was then given to someone else that had ordered after me). The sauce on the pizza was poorly mixed (no herbs in some places, way too much herbs in others) and there was very little pepperoni on the pizza. On top of that, my colleague's crust wasn't cooked properly (the dough was still slightly raw). When he mentioned this they shouted at him to get out ("We don't undercook pizza") and refused to give him his money back. —teuchy

2009-05-20 19:43:01   I know for a fact that the people who own pizza stop and joes brooklyn are brothers. Joes brooklyn was also pizza stop in midtowmalln they changed their name after the move.. BEST PIZZA IN ROCHESTER FRIENDLY STAFF AND CUTE LITTLE STORE AAAAAAAAAAAAAAAAAAAAAAAAAAA++++++++++++++++++++++++++++++++++++++++++++++ —iwantamassagebynikki

2009-05-26 11:27:17   I ate at Joe's last week and had the BEST brooklyn style Pizza in Rochester. The satff was kind and cordale, especially to my three childen and myself. I ate the best spinach artichoke pizza I have ever had. The kids loved the picking out of the slices that they each wanted. I don't know what these otrher comments are about...but I had the best pizza in town as well as a great dine in experience. Thanks Joe !! —ashley86

2009-06-11 11:38:27   Real NY-style pizza, nuff said. —ErikReinert

2009-06-26 15:49:23   Hands down, best pizza in Rochester. I'm from Long Island and have worked in the pizza industry. I am often chastised for being a pizza snob. This pizza is great. The crust is perfect, thin and crispy. The end crust is crispy on the outside chewy in the middle. You can fold it! The toppings are fresh, the cheese is very elastic. The sauce could probably be a little sweeter, but that's me talking, and I like sweet. Totally worth the ride to Henrietta. —JenLu

2009-06-28 16:53:22   The pizza here is fantastic - it's absolutely amazing if you have it fresh out of the oven in the store itself, but still great if you bring it home - three minutes on a pizza stone at 450° will crisp it up nicely.

2009-09-25 14:16:04   Pizza Stop is much better. Better crust, sauce, and cheese. Not sure why that is. Been 3 times and so far unimpressed —jmw2323

2009-09-25 21:02:58   I also think Pizza Stop is better. Why would that be if it is in the same family? Even the midtown place had tastier slices.