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Thread Picture 01.jpg©2007 Thread Thread.jpgThread Storefront, July 2010 threadin1.jpgThread Interior, 12-2010

654 South Ave, Rochester NY 14620 [Directions] in the South Wedge
Hours (as of September 2010 per FB Page)
Monday - Saturday: 11:00AM to 6:00PM
Sunday: Noon to 4:00PM
585 232 7110
[WWW]Video Walkthrough/Review

Thread is a boutique in the same building as Surface Salon on South Avenue in the center of the South Wedge. Thread carries a wide variety of clothing from larger companies like Obey and BB Dakota to locally made clothing from EvenOdd Creative, Hell on Earth, KKBB, Made by Rachel and Carla Morris. The store also stocks house wares such as candles, lamps, plates and locally made artwork, including ceramics by Vicki Hartman.


Thread was voted "Best Men's Clothing Store" and "Best Women's Clothing Store" in City Newspaper's Best Of Awards in 2007.1

Thread was also voted "Best Clothing Store" in City Newspaper's 'Best Of' Awards in 2008, 2009, 2010 and 2012.234


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2007-03-31 14:35:40   This is a great store and a fine addition to the Wedge. I stopped by today and plan to go back and drop some $ here soon. :) They sell alot of smaller designer items and great home decor. The prices are very reasonable. —KimBee

2007-04-01 16:49:58   I really like the selection of clothes and knick-knacks here. I got a cute t-shirt and was happy to find out that it was made in Rochester. They just opened and are expecting more shipments of stuff soon—we were told to check their myspace page (listed above) for the most current info. Thread feels like a tiny, friendlier version of Urban Outfitters to me (and I've been desperately wanting an Urban Outfitters in Rochester for quite some time), so I'm really glad Thread is here and I'll definitely be back. —RachelBlumenthal

2007-04-18 16:06:12   Thread has some great fun gadgets, such as an oinking pig LED light keychain, and Dachshund salt & pepper shakers, as well as delicious smelling candles (from Voluspa) that burn really well. The clothing is really fun and hip, and it's nice being able to support local artists. Check out the cool light in the changing room! —TrishHeckmann

2007-08-16 16:55:23   Thread is a really cool shop make sure to check them out! —RocDalton

2010-07-08 13:06:27   A great place to find some really unique clothes. Staff is always really friendly too! —Button

2010-10-26 15:51:12   i love thread, mostly because they carry the more exclusive pieces from Obey that you will not find elsewhere in rochester. the owners and staff are all super friendly and approachable, and will help you find whatever it is you are shopping for. every time i go in that store, i always find something i am interested in. from small independent local designers, to brands that are big in underground fashion. the thing i love the most, is that you won't find what they have anywhere else in rochester. go check it out. —sarah.hilfiker

2011-07-31 18:17:38   Thread also carries some wonderful artwork. I recently purchased one of those adorable little ceramic televisions made local artist Vicki Hartman (you can view them [WWW]here). I've hung it on my wall and love how quirky it is. Thread also has these neat mobiles made out of old books. —EileenF