|653 South Ave, Rochester, NY 14620|
Magix Boutique was a women's clothing boutique and home decorating store in the South Wedge. Products included custom earrings by NyGeria Rose, belts by Brooklyn designer Hekima, and Ghana-style cloth pillows. They also sold vintage clothing.
Formerly on Culver Road, the grand opening of Magix's current location was November 5, 2011. Owner was Elijah Ponder. His sister Danielle Ponder, who frequently minded the store, is also a well-known singer with local bands Black August and Filthy Funk.
Magix closed in July 2013.
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