Rochester Cash Mob is an event coordinated by the non-profit Genesee Center for the Arts and Education to promote the patronage of local, independent businesses in Rochester. A different business is chosen each month by vote on Facebook for a "cash mob hour" in which people are encouraged to stop by and spend at least $10.
The Cash Mob concept originated in Buffalo in 2011. The first Rochester Cash Mob was held at Thread in January 2012. More information is available at the Cash Mob page.
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