"Rochester's Wildest Magazine is in Your Hands!"
What's Goin' On was a free entertainment magazine published every three weeks. They covered local events (particularly related to music, clubs, and bars) and featured unusual news stories and interviews. Their primary audience was the twentysomething partygoer.
What's Goin' On debuted in 2011. They were distributed at over 400 locations in the Greater Rochester area.
They seem to have disbanded sometime in early 2013.
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2012-08-01 23:12:21 Mostly aimed at the bar-hopping crowd. Does occasionally have some good articles, such as the interview with the owner of Boulder Coffee Co. in their most recent issue, which was very interesting. —EileenF