In the past, the Rochester Critical Mass has been promoted by:
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Distributing hundreds of flyers to downtown businesses (by Marty, for the April 2005 ride). This resulted in a record turnout.
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The web page on ROCwiki.
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Email to the Rochester CM mailing list (critical-mass AT cif DOT rochester DOT edu)
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Email to the Syracuse University Outing Club mailing list (suoc AT listserv DOT syr DOT edu). Three people from Syracuse drove over for the April 2005 ride due to this posting.
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Email to Rochester Indymedia mailing list (imc-rochester AT lists.indymedia.org).
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Email to Rochester Bike Club (RBC) mailing list (rbc-list AT topica.com).
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Email to the Grad Student Conspiracy (grad-announce AT cif DOT rochester DOT edu).
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Listing on the JayceLand blog, via an email to JasonOlshefsky.
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Listing in the City Newspaper's "Calls to Urban Action" section—this has not yet happened!