Rochester acquired the nickname Flour City because its numerous mills made the city the No. 1 flour milling location in the country by the middle of the 19th Century. According to Wikipedia, by 1838 Rochester eventually became the largest flour-producing city in the world.1 Later the city came to be known less for its flour mills as its nurseries, and the moniker changed to Flower City.
This nickname is still reflected in the City's logo, which is an abstract flower/water wheel design.
The moniker is also commonly used by many local businesses and events, including but not limited to:
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