Roy E. Fries was the founder of Friends of F.I.G.H.T., an organization created to lend support to the newly-formed F.I.G.H.T., whose president was the Reverend Franklin Florence. F.I.G.H.T. was an organization formed in response to the 1964 race riots in Rochester. Its mission was to rebuild and unite a struggling community. Minister Florence, Saul Alinsky, and Roy Fries worked together to bring economic, educational, and social change to the city's core. One of many important changes brought about by the F.I.G.H.T. and Friends of F.I.G.H.T. organizations was Fight Village, built as an alternative to the housing "projects" that were formally standing on the same land on Joseph Avenue and the former Herman Street—now named Upper Falls Boulevard.