Movies 10

2609 West Henrietta Road, Rochester NY, 14623
+1 585 785-3335

Movies 10 is a movie theater located across the street from Jay's Diner on West Henrietta Road in Brighton. After many years of playing second run movies at a discounted price, starting in the spring of 2022 the owners changed to first run movies.

Movies 10 opened in the late 1990s under the ownership of Cinemark. Cinemark closed the multiplex on January 22, 2017, but it reopened August 18 of that year under the ownership of Zurich Cinemas, who also operated Pittsford Cinema.


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2007-03-31 22:59:06   This may be a discount theater that shows movies after they leave the mainstream theaters, but the facilities are neater and more up to date than traditional theaters. Plus they have a far superior candy selection (because they don't sign exclusive contracts with a certain vendor) and better concession prices, especially on popcorn and soda. —TravisOwens

2007-07-18 15:09:13   My sister forgot to lock her door once, and had her in-dask CD player stolen from her car during her movie. The parking lot is not as secure and safe as I would like, but you sure can't beat the price of admission. —AlexanderGartley

2007-08-16 18:42:21   Love this place! Not shabby for a $1-$2 ticket price. Concessions are priced like a regular theater, though, so you may want to sneak your own in. But nothing beats that faux butter movie theater popcorn! AND the butter substitute they use here is VEGAN—no dairy or animal products! —KaeLynRich

2007-10-30 15:30:12   It's best to go here early in the week and avoid the weekend crowds. —MarcVera

2007-10-30 16:03:04   I agree, this place is kind of rowdy and crazy on the weekends! I usually head to The Cinema instead these days, but I don't count out Movies 10 if something good is playing. —SaraChristine

2007-12-25 14:12:43   This theater is good for seeing older movies. The concessions cost more than the movie (of course), basically the same over-priced amounts as other theaters, but they taste decent. I wish they put real butter on the popcorn, and just offered that fake crap as a vegan substitute (for the hippies :) but hey, that's not the biggest issue facing the planet either. I saw "Bee Movie" (featuring Jerry Seinfeld and Chris Rock's voices) here, and it was overall a good experience. It feels weird going to the movies these days because everyone who works there is half my age roughly (I'm 27), but that's true everywhere you go I guess.

Overall... good second-run movie theater, good location for those of us who live in Brighton or Henrietta too. —EricArdis

2008-02-29 03:32:37   Nice discount theater. Great deals but go when kids are at school if possible. Vegan popcorn butter rocks! —EllaBeeney

2008-03-01 09:10:27   I disagree with the above comments. While $2 is indeed inexpensive, seeing movies here is a fairly terrible experience. Most of the seats (especially in the smaller theatres) are too close, the picture is not focused, and worst of all your typical audience at Movies 10 are more interested in conversations and text messaging than they are in watching a movie. I'd gladly pay an extra $1-3 and see a movie at the Cinema, the Dryden, or the Little. As a side note: for those who like concessions the Cinema's are about a 1/3 of the price of Movies 10, so you will almost always walk out paying much less money. —RochesterGuy

2008-03-02 01:12:18   Give me a break. It's a $1.75! What do you expect? "Seats are too close together..." You know what? We should be grateful that they even have seats. Let alone speakers and a roof. This is the best entertainment value for your Rochester dollar, second only to studying the Dinosaur Bar-B-Que clientelle. —WegmansFiend

2008-03-02 07:47:48   WegmansFiend, Your argument doesn't hold water with me. Because something is inexpensive or free I should not expect a pleasant experience? And best entertainment value in Rochester? Take, for instance, the hundreds of world-class free concerts at Eastman. Should I tolerate excessive patron rudeness because I don't pay?

Movies 10 is a wonderful deal and I do recognize that movies have gotten way too expensive for a median family of four to enjoy them on a regular basis. I just feel that their are other establishments that do a better job of providing that experience at roughly the same price (especially when concessions are factored in).

I'd also like to clarify that I meant that many seats are too close to the screen — not to each other.

And yes, people watching at Dinosaur is indeed just as delicious as the food. —RochesterGuy

2010-03-17 12:55:26   Terrible. The first time I went here, my experience was ruined by a hooligan who insisted on talking on his cell phone through 1/4 of the movie. I almost asked him to be considerate, but I had a founded suspicion that he was armed. The second time I went my friend has his car stereo stolen from his car. On the other hand, there are no other theaters that sell dill pickles at the concession stand (that I know about). —ScottLaRock

2014-06-05 14:56:32   I stopped going here because of how rude people were. It seems that society is far from able to even sit quiet during a movie anymore. You have people talking on their phones, "parents" bringing in young children to horror films, and loud conversations that are often in foreign languages. I could care less about popcorn or the parking lot, but expect people to know how to conduct themselves during a movie. Because of the selfish folks who ruin for everyone else, I stick with Redbox where my movie is not wasted and my movie experience a negative one because of someone's rude conversation. —SRB

2017-01-14 20:33:29   Correct name of theater seems to be "Cinemark Movies 10" but there's little point in fixing it as the place is slated to close in a little over a week: [WWW]

2017-08-18 20:02:43   Back in business under new ownership: [WWW]