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Locations PriceRite logo.gifCompany Logo - [WWW]WikiMedia
375 Driving Park Avenue, Rochester NY, 14613 [Directions]
1230 University Avenue, Rochester NY, 14605 [Directions]
3333 West Henrietta Road, Henrietta NY, 14623 [Directions]
Hours (as of April 2010 per Website)
Monday - Saturday: 8:00AM to 9:00PM
Sunday: 8:00AM to 6:00PM
585 647 8080 - Driving Park
585 242 1980 - University Avenue
[WWW]Check Webpage - Henrietta
[wikipedia]PriceRite Page

PriceRite is a discount grocery store chain located in the former Driving Park Wegmans in the Maplewood neighborhood of the city. A second store opened in October 2008 on the corner of University Avenue and Culver Road. The third location is in 1 in Southtown Plaza in Henrietta.


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2008-03-30 22:09:30   I have gone there three times. Their prices are low—and this for name brand items. Jury still out on produce.

This Price Rite store has the largest Goya selection I have ever seen in any supermarket in town (even beats the Tops on North Clinton Avenue).

Price Rite appears to be onto something. Wegmans looks to going back to their old circular format (last checked 3/30/08). They are now actually advertising food that most people need; none of this elitist nonsense (cheddar cheese imported from the back alleys of London). —MrPhil

2008-10-22 10:07:56   I'd be curious if anyone has information about PriceRite's labor practices. I'm leery because they share the "discount retailer" moniker with Wal-Mart which has some of the worst labor practices. —JasonOlshefsky

2008-12-07 20:19:16   The store on University has an impressive produce selection. Look forward to a Price-Rite coming to Greece. —MrPhil

2008-12-14 20:07:24   We went to the University/Culver location today. Not too bad. The produce section was good (although the potatoes, 99 cents per 10# bag with coupon, seemed a little... damp?). However, the layout of the store is extremely random. There's no particular rhyme or reason to where products are located, outside of the frozen foods, produce, and Goya sections. We did appear to save money, although we had to go to Wegmans afterwards to finish off our shopping list.

They didn't seem to have bacon. —RyanTucker

2009-02-05 22:28:50   I really appreciate the prices here. It's perfect for a college students budget. They often have sale on all natural chicken breasts for .99 cents/lb. I am also able to pick up most of my other products for a good deal lower than what you would find at wegmans. For instance, organic soymilk is almost 2 dollars cheaper per half gallon. Produce is also a fair bit cheaper, I can pick up a pineapple for $2.99 here vs $3.99 at wegmans. As mentioned they have a massive Goya section (quite cheap) but also a whole aisle dedicated to italian (inexpensive pasta, sauce, olive oil etc).

FYI They charge for plastic bags, so bring your own reusables.

Lines are unfortunately unbearably long.

and they do sell bacon

only been to the one on culver.... —WindyPig

2009-03-08 17:02:04   Went to the new location in Southtown Plaza and it was a zoo. Empty shelves, people everywhere running into each other's carts, long lines to check-out. I like to save money like everyone else but with the extra time it took to take my life into my hands in the parking lot, fight my way through the store, then wait in the express line for 20 minutes- I'll pay the extra buck and go to Wegmans. —ShawnaLusk

2009-03-29 23:20:35   Little surprised to see all the comments about lines. I've been to the University one a handful of times and have never had to wait behind more than one person. I've found the stores to be clean, the staff to be fairly abundant (unlike some other discount stores), and they have a decent variety of items that includes name brands. I agree that the layout is a bit random and the option of some smaller carts/baskets would help alleviate congestion in the aisles. While I'll continue to do most of my shopping at Wegmans—their prices have become fairly competitive recently and you can't beat the service—I'll stop at PriceRite every few weeks to stock up on certain things. It's certainly a far better discount option than Aldi IMO. —BrettDaly

2009-06-21 18:01:24   A KFC appears to be sprouting in the parking lot of PriceRite. That's going to be a great addition to the Neighborhood of the Arts! </sarcasm> —BatGuano

2010-01-26 10:49:33   In reply to JasonOlshefsky: PriceRite and its parent company have been vocally opposed to the Employee Free Choice Act and, apparently, employ the usual union-busting practices against its employees. Which sucks for me, because I just applied there. —EvanPeacock

2014-08-02 10:19:22   I was shopping at the University Ave. store frequently but yesterday my purse was stolen at 2:02 in the afternoon while I was unloading my groceries!! No one seemed to find this a crime including the store manager or the passing policeman who told me to CALL it in.(my phone was in my purse!)terrible incident.They do not have parking lot cameras please beware. I don't want any woman to have to go through this violation. —jaynedaley